Measuring Internet Retail Service Quality Using Confirmatory Factor Analysis

نویسندگان

چکیده

In the early years of online retailing, having an presence and low prices were believed to be key drivers success. More recently, electronic service quality has become essential as marketing strategy. Online stores provide higher create customer loyalty, improve satisfaction keep a lasting competitive advantage. Despite its recognized significance, there are few comprehensive empirical researches that analyze Internet retail services. Therefore, is always scope conducting study on development e-service scales. This paper demonstrates new scale measures for measuring patronage intention in e-retailing. For purpose, Confirmatory factor Analysis was used using AMOS 16.After analysis, like website design, fulfillment, personalization, ratings & reviews identified crucial determining level intentions customers. At end this paper, limitations future given.

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ژورنال

عنوان ژورنال: Shanghai Ligong Daxue xuebao

سال: 2021

ISSN: ['1007-6735']

DOI: https://doi.org/10.51201/jusst12605